The Airline pathway taught in your sector's own jargon and scenarios. Seats from US$69 each, with baseline-to-exit competency measurement your CFO can audit.
The pain we fix
Schedule planners, sales teams and marketing managers make daily decisions that move the RASK/CASK spread — discounting corporate contracts to fill seats, promoting fares that dilute yield, or unbundling ancillaries without seeing the unit revenue impact. Because load factor is visible on every dashboard but contribution margin per route isn't, a route can look busy quarter after quarter while quietly losing money. Marginkraft teaches your non-finance managers to see the spread behind every decision they make.
Every pathway module is written in Airline jargon — because content in your sector's language is what makes it stick.
RASK
Revenue per Available Seat Kilometre — the unit revenue your network actually earns
CASK
Cost per Available Seat Kilometre — the unit cost of flying one seat one kilometre
Yield
Average revenue per passenger kilometre — the price quality behind your load factor
Load factor
Percentage of seats actually sold — the metric everyone watches, and the one that hides the most
Ancillary revenue
Non-ticket income — bags, seat selection, upgrades, loyalty partnerships
ROIC
Return on invested capital — whether fleet and slot bets actually pay off
Fuel hedging
Locking fuel prices against market volatility
About 20 hours across 6 modules, each with plain-English explanations, a worked case study and a quiz. Plus a baseline and exit assessment to measure the lift.
CASK vs RASK — how every route decision shows up in unit cost and unit revenue.
75 minDynamic pricing, inventory control and the growing role of non-ticket revenue.
80 minLease vs buy, fuel efficiency, ROIC and NPV on fleet decisions.
90 minNet fares, volume discounts and how much revenue is contract-protected.
60 minFixed-cost leverage, fuel hedging and FX exposure on the bottom line.
70 minRASK maximisation through fare-class mix, ancillary unbundling and capacity deployment.
75 minEvery learner takes a baseline assessment on day one and an exit assessment at completion — you see the improvement per team and function.
No workshops pulling people off rotation. Learning pods completed at each manager's pace, typically three to four weeks.
Buy seats once — employees redeem them with their work email against your company domain.
Enterprise seats are US$69 each, with three months of access per learner and per-team competency reporting. Start with a pilot of five seats or roll it out company-wide.