The CPG pathway taught in your sector's own jargon and scenarios. Seats from US$69 each, with baseline-to-exit competency measurement your CFO can audit.
The pain we fix
For most consumer goods companies, trade spend is the biggest cost after cost of goods sold — yet promotions are approved on volume lift alone, without measuring incremental volume, forward-buying or the gross-to-net erosion that follows. Brand managers celebrate sell-in that never becomes sell-through. Account managers hold on to unprofitable retailers because the account P&L is a mystery. Marginkraft teaches your teams to see the waterfall from gross to net — and to defend margin in every trade negotiation.
Every pathway module is written in CPG jargon — because content in your sector's language is what makes it stick.
Gross-to-net
The waterfall from gross sales to net sales after every deduction, rebate and allowance
Trade spend
Payments to retailers — promotions, allowances, listing fees, rebates
Incremental volume
Extra sales a promotion causes — not the sales you would have made anyway
Trade ROI
Promotional contribution versus promotional cost — the metric that ends promo theatre
GMROI
Gross margin return on inventory investment — shelf productivity in one number
Price pack architecture
Designing pack sizes and price points for each channel and consumer mission
Cost-to-serve
The hidden operational cost of serving each account
About 20 hours across 6 modules, each with plain-English explanations, a worked case study and a quiz. Plus a baseline and exit assessment to measure the lift.
The journey from gross sales to net sales — deductions, trade spend and account profitability.
60 minIncremental volume, lift and profit contribution versus promotional cost.
75 minShelf efficiency, inventory turnover and category profitability.
80 minPack sizes and price points that capture consumer missions across channels.
90 minFrom net sales to operating profit — where to invest and where to walk away.
100 minNet revenue per case through trade optimisation, mix shift and list price management.
75 minBaseline and exit assessments quantify the GTN and trade-ROI fluency gain per team and function.
Completed around field calendars — no two-day workshops pulling reps off territory.
Seats redeemed with work emails matching your company domain — claimable in seconds.
Enterprise seats are US$69 each, with three months of access per learner and per-team competency reporting. Start with a pilot of five seats or roll it out company-wide.